I know you have heard someone ask this, or you have thought of this. It's that inevitable question we think of when we see something that means the world to us. What would you grab if your house was on fire? You don't need a family feud 'survey of over 100 people' to know your photos are on the top 10, likely top 2 things you would grab on your way out.
So, how come we are so content letting them sit on a hard drive which will fail? Which will also become outdated. Which will be impossible to get back. Why are we so reckless with the things that are important to us?
I have thought a lot about this and I have answered that question for you many times.
1. You're busy. I get it. We all have those things we are going to "get to when I have time." It's life. We bite off more than we can chew inevitably.
2. Also, we do this because it's become so 'easy' to print our photos but then we get to the when/where/how part of the equation and everything starts to get a complicated and you get frustrated and your USB sits. Who do we print them with? How big? Glossy? Luster Coating? Why is my husbands head getting chopped off in the print preview? Would my mom like a 5x7or 8x10? I should call her. I wonder if my sister wants one? How do you do those wall clusters? I am overwhelmed.
3. Your photographer sold you a USB/Disk. I am passing no shame because I too have also sold my digital negatives to clients without them even buying a print at my studio. It's easy, convenient, and when I have my family photographed it's what I want as well in addition to an album I didn't have to design ;) . With that said, your photographer is the one who really should be printing your photos. They know size ratios, they know what looks great on the walls, how to pair images, they know color profiles, how to create wall clusters and collages, they think about alignment and scale, they also print at reputable labs who have been around much longer than all the labs we see popping up online undercutting each other and cheapening their product to win your business. Most importantly, you should print your images though your photographer because the want your business and love doing a great job for you.
In thelast year I have heard things that have shaped my business and changed my pricing as well as strategy for 2017. Things like-
"My husband said I can't book you again until I do something with the last 3 sessions I have the disk for and haven't printed a photo. lol."
"I have been so busy, the only photos we have printed are the ones you gifted us at our session a over year ago and they are still sitting in the packaging."
"I had a panic attack because my computer died with our newborn photos on them, tell me you still have them!!!"
Working for yourself has so many benefits. It's pretty amazing. One of the best part of being a photographer is I get to sell my art which I love, also I get to create collections that are exactly what I would want as a client.
Photographer friends, I challenge you to think of what would make your heart sing. To me, it's seeing my work in print. Text messages of clients once their wall display is hung. Seeing albums I have designed sitting in their living spaces. Evaluate, then rebuild. We have control of our own medium fortunately.
With that said, I am so very excited to announce some great things for 2017 to my clients. A little more focus on the tangible with the option to be digital.
- No Minimum Order
- Great print collections including beautiful albums which were my absolute favorite item my first 7 years in business and I know a lot of you have been missing
- Keeping the availablility to buy all your digital negatives.
- Image box with prints of every image with the purchase of your digital negatives
- Big perks for adding all your digital negatives to an existing print order
- + so many more great things... this post is long enough :)
Cheers to 2017 and a beautiful shooting season! Can't wait to see all of you this season! If you are curious of what i have been up to, shoot me an email! I would love to share with you my collections and get you on the books for 2017!